I am happy to inform you that Prof.Preetha Menon’s paper titled “Perceived Risk: Does it really matter? Examining the Mediating Effect of Perceived Risk between the Message Frame and Adoption of New Products.” has been accepted for presentation at the 2016 Academy of Marketing Conference.
The Academy of Marketing, established in 1966 is one of the oldest and best in Europe in the area of marketing. The official journal of AoM is the Journal of Marketing Management (A rated).
The other good news is that this paper is a collaborative paper with Dr. Ameet Pandit – University of Newcastle, Australia and qualifies for international collaborative research!
Dr R Raman
Director – SIBM, Pune
Dean – Faculty of Management – SIU