Session on IMS by Ms. Mukti Garg Kumaran GM – West at GroupM | SIBM Blog

Session on IMS by Ms. Mukti Garg Kumaran GM – West at GroupM

We had the privilege of hosting Ms. Mukti Garg Kumaran, GM – West at GroupM for a Lumiere Guest Lecture by RSDT SIBM Pune.

Ms. Garg spoke about the role of media in the current times and the pros and cons of different types of media. She also apprised the students of the millennial consumer trends and advised them on the effective use of media.

We are very thankful to Ms. Garg for providing useful insights on various aspects of media planning.

Dr R Raman

Director – SIBM Pune

and

Dean- SIBM Pune

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