PRoelio is a unique national-level case study competition organized by Information Systems and Media Relations Team (iSMaRT) which involves participants to solve a PR disaster and come up with unique strategies to salvage the value, reputation and trustworthiness of the client it represents. In the 2017 edition, the competition saw nationwide participation from several B-Schools including IIM Shillong, IIM Raipur, IIM Indore, NMIMS Mumbai, JBIMS Mumbai, MICA, SCMHRD Pune, DMS IIT Delhi and the home campus team from SIBM Pune.
After a grilling elimination round from the 170 teams which participated only 8 teams were shortlisted for the grand finale held at the SIBM Pune campus at Lavale, Pune.
The final round tested the team’s ability to defend their client in a public setting, answer the questions convincing, take in new information and act accordingly without showing external signs of flustering and their communication skills and the manner in which they face the live press round.
The focus of PRoelio has always been on live changes and interactive presentation as it attempts to simulate the live press challenges a professional PR agency faces. The winners of PRoelio 2017 was “Pune ke Pehelwans” from SIBM Pune with members Srinath Bharadwaj, Skaria Parakal and Ashish Sharma.
The runner-up was the team from MICA “BaAdSa” with members Bagmishree, Aditya Dhupar and Sahil Bhatia.
Dr R Raman
Director – SIBM Pune
Dean – Faculty of Management – SIU