In yet another engrossing Lumiere Guest Lecture, we had with us Ms. Elisha Tanya Pereira, Product & Demand Strategy- Electric Mobility, Mahindra Group. Focusing her talk on topics of Market Research, Ms. Elisha brought out various examples from her experiences in the industry. Ms. Elisha also provided the students with useful insights on conducting qualitative and quantitative research.
A huge thanks to Ms. Elisha for coming down to SIBM Pune and delivering an enthralling session!