SIBM Pune had the privilege of hosting Mr. Ahmed Rahimtoola, Head of Marketing at Allied Blenders & Distillers Pvt. Ltd. for a leadership talk on campus.

Mr. Ahmed began the session with an informative overview of the Indian alcobev industry followed by the challenges faced in this sector. His talk also focused on the marketing strategies adopted by AB&D to successfully rejuvenate the Officer’s Choice Whiskey brand in the past decade. With the help of numerous ad examples, he elaborated on how effective communication can help create ‘big-brand’ feel.