Entrepreneurial learning from PGDICE programme of SIBM Pune creates ‘CMS Innoventures’

Posted By Dr. R Raman

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CMS Innoventures was found in the year 2017 by Mr. Chirag M Shetty (and Mrs. Shruti C Shetty). This was an outcome of Mr.Shetty’s entrepreneurial learning from at Innovation and Entrepreneurship PG-DICE programme offered by SIBM Pune.

CMS Innoventures is a startup involved in-house designing, outsourced-manufacturing, importing, marketing, retailing and wholesaling of innovative consumer products.

The company aims to design and offer radically new products that combine multiple related-functionalities, never offered before by incorporating quality and innovation in all stages during product life cycle. The resulting outcome is bringing high level of customer delight and exceeding their expectations.


LAVIN is a CNC machined (from a single metal block) metallic (currently being offered in polished Aluminum) idol of Lord Ganesha based on modern design interpretation. The backside of the idol has a laser engraved elegant Om design and LAVIN logo. The Ganesha design, optimal dimensioning, innovative functionality and other details have been entirely conceived and created from scratch by Mr. Chirag M Shetty.

CNC machined products primarily find application in high-tech and precision-demanding industries like aerospace. This is a first time that a CNC machined consumer product with a religious theme will be introduced in Indian markets.Apart from the above-mentioned USP, the idol sits atop a fragrance releasing device.

CONTACT DETAILS of Mr. Chirag is 302/ C Kadamgiri complex, Hanuman Road, Vile Parle East, Mumbai 400 057 chirag@cmsinnoventures.com or lavin@cmsinnoventures.com

Dr R Raman

Director – SIBM Pune