Launch of HUL L.I.M.E at SIBM Pune

Hindustan Unilever Ltd., one of India’s largest FMCG companies, launched its 11th season of the prestigious B-School case study competition, L.I.M.E – Lessons In Marketing Experiments, at SIBM Pune – the Defending Champions of L.I.M.E Season 10. We were glad to host Mr. Vikram Shashimohan, Senior Brand Manager, Hindustan Unilever Ltd, Mr. Varun Satia, Founder and Chief storyteller, Kraftshala and Ms. Kriti Kaur, Employer Brand Manager, Hindustan Unilever Ltd.

The team shared the format and new features added to the latest edition of L.I.M.E and spoke at length about the theme of the case study.

Mr. Varun Satia shared with the students his valuable insights on precision marketing with multiple illustrations. It was indeed an enlightening session and will help the students in approaching the case study holistically.

Dr R Raman

Director – SIBM Pune

and

Dean – Faculty of Management – SIU