Mr.Priyesh Balakrishnan, an alumnus of MPACM programme, Batch 2001 was at SIBM, Pune

Mr. Priyesh Balakrishnan, an alumnus of MPACM programme, batch 2001 was at SIBM, Pune He is now an independent commercial photographer and creative writer based out of Ahmedabad, India. He started his career in advertising and has worked with some of the best advertising agencies in the country. He has handled strategic brand building for some of the biggest brands in the country such as Titan, Unilever, Future Group, Reliance and Bharati Airtel during his time with agencies including Lintas, JWT and O&M.

It was four years back that Mr. Balakrishnan took the entrepreneurial plunge in pursuit of his true love- photography, writing, and travel, putting his multi-disciplinary experience to use, creating his own unique approach towards visual and written communication.

Mr. Balakrishnan has been, what he defines, a raconteur all his life, with a restless spirit. He firmly believes that the world is filled with wondrous stories just waiting to be discovered. These are stories so powerful, so beautiful it reminds one of how wonderful it is to be human! “Over the years I found myself chasing and documenting these stories, from hill to valley, from beach to burning desert sands. Pictures being worth a thousand words and all, I gravitated towards photography to help me tell these stories. What started as a tool to tell a story became a passion, a passion that became a way of life,” he says!.

Mr. Balakrishnan also teaches Creative Ideation, and Brand Strategy at leading institutes across the country.His book “Advertising, Branding and Communication Techniques” is prescribed for students of Brand Management at some leading institutions in the country

Dr R Raman

Director – SIBM , Pune

&

Dean – Faculty of Management – SIU