PRoelio 8.0 – PR Case Stud

PRoelio 8.0, India’s Biggest PR Face-off, was organized by iSMaRT, the PR Team of SIBM Pune.

The event witnessed enthusiastic participation from premier B-Schools across the country. With over 700 registrations, PRoelio 8.0 lived up to the rich legacy set by its predecessors and set the stage for a nail-biting National Finals at the lush SIBM Pune campus at Lavale Hilltop. The Finals were replete with brilliant analytical presentations from the 6 National Finalists, a fiery mock press conference and the imparting of wisdom by our esteemed panel of judges. 

This year, our panel comprised Mr. Avinash Gawai, Founder of Media4U and National Vice-Chairman of Public Relations Council of India and YCC, Ms. Aditi Ramdas, CEO of Good Relations India and Ms. Khushboo Kansal, City CEO –  Pune, Blinkit and an alumna of SIBM Pune.

We are delighted to announce that Team Arnab Goswami, comprising Kshitiz Agarwal, Archit Gupta and Abhishek Jha from SIBM Pune, emerged as National Winners of PRoelio 8.0, while Team Sterling from SIMC, comprising Ashly Ann, Aashay Lalwani and Aadri Vishal, emerged as National Runner-up. Gurbani Kaur Bhasin of SIBM Pune was crowned Best Journalist of the event.

The event left a mark on all those involved and saw smiling faces and intrigued minds trudge back at the end of the day.

Dr R Raman

Director – SIBM Pune

and

Dean – Faculty of Management – SIU