The first corporate event of the semester was kickstated by the Corporate Interface Team of SIBM, Pune as part of Imperio 2016.The speaker for the event was by Mr. Chandan Pansari, Brand Manager (Oral Care), Procter & Gamble who delivered a session on “Brand Management” and the utilization of the P2P (Peer to Peer) Business Model.
A series of advertisement campaigns were also showcased to the students during his sesisons. To conclude the session the speaker highlighted the importance of ethical advertising and the effects of advertisements.The session was highly interactive and there was active participation from the batch of 2016-18 in the form of Q&A.
Dr Ramakrishnan Raman
Director – SIBM, Pune
and
Dean- Faculty of Management – SIU
