Mr. Vishay Gupta completed his MBA from SIBM, Pune in the year 2007 and specialized in Marketing Management. After his stint with IBIBO as Director Marketing he Co-founded Med-x along with Mr. Indroji Law graduate from Symbiosis Pune, and Mr. Abhinav is a laparoscopic surgeon.
“Medicines can be expensive. We have tried to build efficiencies in our supply chain to ensure that the cost of purchasing and delivering the medicines remains low. Currently, we are giving away a 15 per cent discount on all medicines to our customers,” informs Vishay Gupta, Co-founder of Med-x ( http://med-x.in) and an SIBM, Pune Alumnus of batch 2007.
Gwalior-based Med-x is a medicine-delivery startup that delivers medicines on the same day (if ordered before 2 pm). It takes orders not only online, but also over phone. The company helps you in fetching medicines that may not always be available at the nearest medical. It is particularly beneficial for ailing senior citizens living alone or those depended on other family members for their pills. Med-x also offers convenient booking of diagnostic tests. The team collects the samples from the customers’ homes and reports are delivered at their doorsteps on a discounted price from reputed labs in the city.Presently, Med-x has 2,500 customers and processed 6,000 orders with more than 50 per cent repeat orders.
“We realized mass marketing gives you a temporary spike. Only regular engagement and interaction with customers helps in the long term. If all goes well, we may also add doctor visits as a service,” says Vishay. Med-x intends to keep focused on Tier-2 cities and plans to reach 20 cities by June 2016 and 40 cities by March 2017.
The startup was also covered in “yourstory” a site that posts stories on successful startups.
Dr Ramakrishnan Raman
Director – SIBM, Pune
Dean- Faculty of Management – SIU