SIBM Pune was one among the chosen campuses by Abbott India to launch their Business Case Challenge 2.0 – Grow with the Leader. The case study competition was aimed to unlock the direct to consumer potential of Abbott’s dermatology portfolio.It was an intensive three-round competition with the top 7 teams making it for the final round at the Abbott Headquarters in Mumbai.
The National Finals were held on 1st March 2018 with the team – ‘Monks In Peace’ comprising of Ayushi Gupta and Ajith K N, MBA-I students from SIBM Pune being declared as the National Winners.
The Team was applauded for their in-depth research work and marketing solutions. They were awarded a prize money of INR 1 lakh and Opportunity for Pre Palcement Interview with Abbott India
Dr R Raman
Director – SIBM Pune
