The Corporate Interface Team at SIBM Pune in association with Real Value Bikes organised a national B-school case study competition as a run up to The Senate 2017, the annual management conclave of SIBM Pune.
The Live Case revolved around the digital marketing strategies for Real Value Bikes, a startup that aims to provide valuation of bikes with utmost ease and convenience. The theme of the case study centred on the reach of digital marketing and how it can be leveraged to maximise their reach across the industry along with other diverse business designs in the space.
CEO of Real Value Bikes, Mr.Jayant Chitale, was joined by senior executives of the corporate sectors – Mr.Rajan Shama and Mr.Yogesh Mariwalla, as the members of the jury panel. The event received numerous applications, and teams from SIBM pune, NMIMS Mumbai, SCMHRD Pune, IMT Ghaziabad, IMI Delhi and MICA Ahmedabad made it to the finals
It was a riveting affair, as teams surprised the jury with their clarity of thought and fresh unique approach to the case. With innovative business models, the participants impressed the audience as well as the judges. At the same time, the experienced voice of the jury members enlightened the students and the participants alike, leading to an immense value-addition for parties on both sides of the table.
The team from SCMHRD emerged as the winners, with MICA and SIBM Pune tied for the second place. It was the perfect way to set the stage for The Senate which is to be held on 28th January, 2017.
Dr R Raman
Director – SIBM Pune
Dean – Faculty of Management- SIU