Leadership Talk by Mr. Rajiv Singh, Head – Digital Ad Sales and Monetization at SonyLIV | SIBM Blog

Leadership Talk by Mr. Rajiv Singh, Head – Digital Ad Sales and Monetization at SonyLIV

SIBM Pune was delighted to host Mr. Rajiv Singh, Head – Digital Ad Sales and Monetization at SonyLiv ( OTT ) for a Leadership Talk. We also had amongst us Mr. Alok Ranjan, Regional Head -Ad sales at SonyLIV.

Walking the students through the “Sales ki Pathshaala”, Mr. Singh discussed on how the digital video platform is no longer catering to just the millennials but has garnered attention among the masses. He elucidated on the future of content consumption and shed light on the fastest growing OTT market.

As a parting note, Mr. Singh encouraged the students to be conversant with data as it has become the common thread across various industry verticals.

Dr Raman
Director – SIBM Pune
and
Dean – Faculty of Management – SIU

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