The first-year students of SIBM Pune lecture sessions with Prof. Jayaraman K, Taylor Business School, Malaysia, who took them through the tools and techniques of research through a business perspective.

It was a highly interactive session with insights into tools like SPSS and AMOS. He spoke about the relevance of factor and reliability analysis and how consistency in work can help achieve accurate results. Prof. Jayaraman also spoke about the changing landscape and the importance of knowledge to change the world and how research is a key to achieving it.

The students walked away with greater understanding about research methodology and the application to business functions.

Dr R Raman

Director – SIBM Pune

and

Dean – Faculty of Management – SIU