SIBM Pune hosted Ms. Pratiksha Mainkar, Assistant Manager, ITC Limited and Mr. Param Patel, Assistant Manager (Under Training), Marketing, ITC Limited for the launch of the 8th season of “Interrobang!?”, the case study challenge of ITC Limited.

Ms. Mainkar and Mr. Patel began the launch event with an interesting quiz to make the students aware of some of the unique attributes of ITC Limited. Ms. Mainkar gave a brief account of the case for this year’s challenge and also highlighted the questions that are to be answered via the case study this year.