ITC Interrobang launched at SIBM Pune | SIBM Blog

ITC Interrobang launched at SIBM Pune

ITC Interrobang is an annual case study competition by ITC  which is open to final-year HR students of select B Schools in India .

It is an initiative through which ITC aims to engage with students on select campus as the students themselves learn how to critically analyse real world scenarios.


The 6th season of ITC Interrobang was launched at the SIBM Pune campus. It was presided over by two of our alumni, Ms. Manisha Rana Assistant Manager Plant HR ITC Ltd from batch 2013 and Ms. Rupinder Saini Assistant Manager ITC Ltd. from batch 2016. The launch was kicked off by Ms. Rupinder with an introduction to Interrobang and events such as Interrojam and Interroquiz.  Interrobang is a talent acquisition program conducted through a case study competition. It is based on live business problems and brings different perspectives to the table. Interrojam includes a Q&A session with the senior management of ITC. A popular part of Interrobang is the Interroquiz, it is a 15 day quiz event conducted on the ITC Hub and Scope facebook page, with 5 winners receiving gift vouchers every day.


Ms. Manisha explained the context for the case studies that will be used in the competition. The case studies will be related to Industrial Relations and will help students understand how IR is evolving and how organizations are managing the change in the current landscape. Ms. Manisha also gave a brief about the factors that influence IR, pointers that should be remembered before approaching the case study and judging parameters for the same.


The event concluded with the launch of Interroquiz, with questions answered and prizes handed out. The HR students of SIBM, Pune are excited and geared up for ITC Interrobang – Season


Dr R Raman

Director – SIBM, Pune


Dean – Faculty of Management – SIU