There are a few players in the market who are selling sugarcane juice in tetrapacks, but the tetrapack sugarcane juice developed by Rahul Sinh Patil is unique and special in many ways. It has a shelf life of 3 months (the highest in the category), and also has no preservatives, no added sugar, no water added! Its 100% pure sugarcane juice which is also competitively priced!
Rahul Sinh Patil, who is pursuing his second year MBA (Innovation and Entrepreneurship) at SIBM Pune identified that, many entrepreneurs had tried to cash on the popularity of sugarcane juice, but none was successful in packing, storing the juice with a long shelf life. He also found that there were players in the market who had tetrapacks and bottles of sugarcane juice created using cold-pressed technology which had just three-day shelf life and the cost was humongous.
Hence wanted to find solution to this problem and did it! Rahul Sinh Patil has created a Tetrapack sugarcane juice with maximum shelf life ! His product will hit the markets very soon !!
Director SIBM Pune
Dean – Faculty of Management – SIU