Conducted a 4 hour Masterclass for 1st Year Marketing Specialization students on Understanding the Indian Consumer…

Posted By Dr. Shrirang Altekar

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This was mainly to refresh their knowledge about the FMCG sector, bring them up to speed on the changes happening in the sector, especially how consumer and shopper behavior is evolving rapidly…This will continue for 2 more days, expecting to conduct these sessions for about 10 – 12 hours in all, including a mini simulation in target – setting for channel partners… will also be including inputs on channel and category planning…

The main focus of this exercise is to equip Symbiosis Institute of Business Management, Pune, marketing specialization students perform better in their summer internships… and try to secure PPOs!! I am really happy as to how interactive the session was, and how students had no hesitation in asking questions and getting doubts cleared! Hopefully students will be able to utilize the discussions here well in their actual internships! SIBM Pune always believes in giving our students the best of inputs!

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