The Corporate Interface Team (CIT) of SIBM, Pune regularly conducts ‘Imperio 2016’ – a series of guest lectures aimed at providing opportunities for students to interact with stalwarts from the corporate world.

As part of Imperio Mr. Puneet Jhawar, Senior General Manager: Automotive Business, Cummins India interacted with the students of MBA-1 Marketing on various Business-to-Business marketing concepts, and Key Account Management

He also invited volunteers from the audience for the enactment of a sales pitch in order to bring out the difference between Business-to-Customer and Business-to-Business marketing techniques.

Two case studies were discussed in depth which included anecdotal references from Mr. Jhawar in order to elucidate the finer points of presenting and implementing ideas. The session was highly interactive and illuminative and the students highly benefited from the same

Dr R Raman Director – SIBM, Pune

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Dean Faculty of Management – SIU