Eye-tracking study will use consumer related metrics to inform the advertising industry on effective advertising. | SIBM Blog

Eye-tracking study will use consumer related metrics to inform the advertising industry on effective advertising.

I am happy to share with all of you that SIBM Pune has bagged yet another Research and Consulting Assignment that will diagnose ad designs using behavioural inputs. This eye-tracking study will use consumer related metrics to inform the advertising industry on effective advertising.

This research assignment is industry acknowledgement of the transnational research conducted and its application in ROI based advertising!!

Prof. Preetha Menon will be the lead consultant for this research based consulting assignment

Dr R Raman

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