Mark-O-Summit organized by Mark-O-Polo – The Marketing Special Interest Group, SIBM Pune

SIBM Pune successfully concluded the Mark-O-Summit conclave, organised by Mark-O-Polo, the Marketing Society of SIBM Pune.

We are delighted to have hosted Mr. Rajesh Srinivasan, Modern Marketing strategist, Author, TEDx speaker and Entrepreneur. The keynote session talked about the top 10 key characteristics of a modern marketer. Mr. Srinivasan threw light on how every marketer should be an advocate to the customer in the company.

What followed was an insightful exchange of thoughts in the form of a panel discussion comprising of Mr. Ashwin Goyal, Director, Labs at Swiggy, Ms. Poonam Kaul, Former Director Marketing, Apple India and Mr. Ashwin Gandhi, Founder, the Nascent and Ex-Vice President, Strategic Projects, Mamaearth. The panelists shared their take on what makes a brand fit for the future. Leveraging their expertise and experience in the domain, the panelists highlighted the innovative trends, unique challenges and myriad of opportunities that are ubiquitous in the branding ecosystem. The candid discussion left the students with a lot of food for thought and we eagerly await more such conversations.