Vartika Tripathi pursuing her first MBA ( Innovation and Entrepreneurship) at SIBM Pune has co-found a company, named PawshBox.
Vartika Tripathi participated in the i5 Summit organized by IIM Indore and showcased PawshBox . PawshBox was one of the 12 finalists of the IIM Indore flagship event -‘ Get Funded’ and was invited to IIM Indore to pitch their idea to a jury of investors.
PawshBox is a subscription service for pet supplies like food, treats, toys, grooming products and accessories, for dogs and cats. On the website, they let the customers decide the intervals between each delivery, the delivery date and the duration of subscription. They also get them in touch with service providers like vets, grooming salons, trainers, boarding centres etc. They generate discount coupons unique to each of the service providers so people have an incentive to use their services through them.
PawshBox is the only company in India to do subscription of pet food. There are companies like WagBox who send a box of toys and treats for dogs every month. PawshBox has been operational only in Pune but starting next month, they will start in a few other major cities. To support the expansion and the additional services, PawshBox is revamping the website. The current version of the site is at www.pawshbox.com
Dr R Raman
Director – SIBM Pune
Dean – Faculty of Management – SIU