Mark-O-Polo the marketing club of SIBM Pune hosted ‘MindSpark’ a live case study competition

Mark-O-Polo the marketing club of SIBM Pune aims to promote marketing, sales and branding-related news and activities among students. This year the team organized the event MindSpark a live case study competition which challenged the students to use their business acumen and Entrepreneurship fervor.

MindSpark was in association with Sofomo Embedded Solutions Pvt Ltd, Connected Health Devices Innovator. The students were given an opportunity to solve a real life problem and the event was part of E-Summit 2016.

The event received participation from prominent B-schools in the country including MICA, IIM Shillong, SCMHRD, NMIMS Mumbaim NMIMS Bangalore, Welingkar, FMS and IIM Lucknow.


The participating teams were provided with two case studies for analysis and they had an option to choose one. The teams presented their case studies at SIBM Pune, Lavale Campus.

The judge for the event was Mr. Gautam Morey Founder & CEO at Sofomo Embedded Solutions Pvt Ltd. The event was filled with excitement and the winning team was from NMIMS Bangalore.

Dr R Raman

Director – SIBM, Pune


Dean – Facutly of Management – SIU

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