As a part of the guest lecture series – Lumière, SIBM Pune was delighted to host Mr. Saurabh Nath – Associate Director, Marketing, Motherbrand Portfolio at Kellogg Company.
Mr. Nath spoke passionately about how deeply culture dictates consumer behaviour. He cited reasons for the need of customised campaigns in different regions like North and South India. Mr. Nath also spoke at length about the need scope archetype and conducted a practical exercise for students to go outside the classroom to unearth a consumer truth, need and tension.
The session added immense value to the incumbent batch of SIBM Pune and was highly appreciated by the students.
Dr R Raman
Director – SIBM Pune
and
Dean – Faculty of Management – SIU
