Dr. Al Lee is from the Deakin Business School and the Director of the Master of Marketing. He received his Doctor of Philosophy, Univ. of Western Australia in 2008 and his Master of Business, Edith Cowan University in 2003.
Dr. Al Lee interacted with the faculty members and explored the possible opportunity for collaborative research. Dr.Alvin’s specialty is in customer behavior, marketing communications in advertising, promotions and premiums. He investigates advertising, word of mouth, premiums, reasons for purchase and diffusion of innovations. Al has experience delivering international and local industry projects for multinationals, non-government organisations and government bodies.
Dr R Raman
Director – SIBM Pune
Dean – Faculty of Management – SIU